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Tennis news: Iga Swiatek, Jessica Pegula, and the business side of tennis
Female tennis players often earn more money from sponsorships and endorsements than they do for winning tournaments. Who can blame them for maximizing their earning opportunities when they have finite careers in the sport?
Iga Swiatek recently received a new endorsement. She is the new face of Lancome cosmetics. Many would not associate cosmetics with female tennis players who are most often seen fresh-faced and sweating on the court. Part of her deal with Lancome as the first Polish ambassador is a collaborative pay-it-forward initiative in Poland “to support women in the job market.”
Female tennis players often earn more money from sponsorships and endorsements than they do for winning tournaments. Who can blame them for maximizing their earning opportunities when they have finite careers in the sport?
Iga Swiatek recently received a new endorsement. She is the new face of Lancome cosmetics. Many would not associate cosmetics with female tennis players who are most often seen fresh-faced and sweating on the court. Part of her deal with Lancome as the first Polish ambassador is a collaborative pay-it-forward initiative in Poland “to support women in the job market.”
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