WATCH: Taylor Swift Sends “Mind_Blowing” Congratulatory Message to BFF Gracie Hunt, as She Announce Official Engagement to Lover Tyler Cameron

WATCH: Taylor Swift Sends “Mind_Blowing” Congratulatory Message to BFF Gracie Hunt, as She Announce Official Engagement to Lover Tyler Cameron

Taylor Swift needs to protect her brand even while her red-hot romance with Travis Kelce appears to be on a picture-perfect trajectory.

The 34-year-old pop singer – who recently held hands with the NFL star, 34, during a zoo date in Sydney – has to make sure the relationship stays on a positive track following Travis’ recent ‘missteps’, an expert exclusively told DailyMail

Taylor has an enormous reservoir of goodwill, and indeed, adoration, that can well withstand behavioral and reputational missteps by her boyfriend,’ said brand strategist and messaging advisor, Adam Hanft, appearing to reference Travis’ meltdown at the Super Bowl and his decision to party after a mass shooting at the Kansas City parade.

‘What will matter is the extent to which he stays on the straight and narrow – and doesn’t embarrass himself or her – and related to that, how she deals with it should be become a persistent problem,’ he added.

Travis’ antics not only have the potential to tarnish the Reputation singer’s $1.1 billion net worth but could also adversely affect his own brand – and even that of the NFL.