Iga Swiatek Shares About Business Side Of Tennis Ahead Of Short Film

Iga Swiatek is ready to open up about her time on the tennis tour. The World No. 1 has done so in a new short film, “Beyond Number One,” presented by On, releasing May 22. For the debut of the “Dream Together” film series from On, Swiatek gave the brand access to her life on tour, from California to her hometown of Warsaw, Poland, showing the 22-year-old sharing about the pressures and expectations of her position at the top of tennis.

Part of those expectations include her continued rise on the business side of tennis, which includes Swiatek signing with On in 2023 and serving as the brand’s face of female tennis. “I’m definitely still learning,” she tells me about her relationship with business. “I would say I know more about opportunities that partnerships give me as a player and as a person. I’m more comfortable with all business projects, photoshoots, playing the role of a model while shooting ads and campaigns.”

Swiatek credits her team in allowing her to prioritize her on-court performance, which she’s learned improves her business connections. If she plays well and wins tournaments, “it pays off for me and everyone around me, including my partners. Good achievements are the foundation.”